





Through empowering and shaping a more ocean responsible diving industry, Better Blue aims to cultivate a talent pool for the marine conservation industry.
Better Blue utilize cross-border and diversified public advocacy campaigns to stimulate more public attention to the ocean in an interesting and rewarding way, enhance understanding of the oceans, and promote behavioral change.
Better Blue enables more divers to participate in the collection and analysis of marine scientific data by providing standard and easy-to-use research toolkits for the diver community, therefore promoting the research of endangered species and the protection of marine ecology.
By focusing on the protection of flagship marine animals and its habitats, Better Blue hopes to explore the joint management mechanisms of Chinese civil organizations to participate in marine protected areas and marine parks.