• Blue Plus Under the theme of marine environmental protection, the Blue Plus is dedicated to conduct sustainable living and consumer behavior change advocates in different scenarios. Blue Plus hopes to push forward the application of circular economy and green supply chain through applying more environment-friendly behaviors with realistic meanings and promote good practices of blue friendly production and consumption that benefit the marine ecological environment.
  • Ocean Talks Ocean Talks will gather a group of people who come from all walks of life with different backgrounds and experiences but share the same love towards the ocean. Ocean Talks hopes to convey excellent ideas and viewpoints with rich and diverse themes, and change the public understanding and views on the ocean, hence promoting behavior change.
  • Blue Screening As the first flagship project of Better Blue, since June 2017, Blue Screening enable more people to understand the ocean pay attention to the threats facing by the ocean though free marine and natural documentary screenings and sharing in different spaces across the country.
  • Blue Academy Blue Academy is dedicated to developing and designing different marine curriculum in various education scenarios with standardized education model and implementation guidance. It hopes to stimulate more people’s interest in ocean topics through traditional classes, camps, eco-tourism, short videos and other kinds of educational approaches.